Grounded. Energized. Connected. Unique. These were the guiding words used to establish the visual brand identity of Purple Thread Labels, a local company that makes woven labels for sewing projects. I developed a flexible identity that the client could adapt to a variety of platforms, including digital and print assets. The primary logo was supplemented with a variety of alternates and complimented with a suite of playful illustrations that each hold meaning to the client.

Visual Branding, Illustration